Enterprise | B2B | B2C | CRM & E-Mail Marketing | Intelligence

Overview:

Highly experienced enterprise-level marketing, CRM strategy and operations, and intelligence specialist with 20+ years’ experience combining marketing strategy, intelligence and insight, operations and customer engagement across global enterprises, SMEs and public and government agencies. An exceptionally versatile multidisciplinary expert with a demonstrated ability to rapidly master complex disciplines and connect knowledge across technical, commercial and analytical domains, specialising in CRM automation, email and lifecycle marketing, digital growth, market and competitive intelligence, analytics and operations. Combines strategic insight and pattern recognition to turn data and intelligence into CRM and lifecycle strategies that drive growth, engagement, retention, operational efficiency and commercial value.

Summary

Within my broader 20+ years of professional experience, I bring substantial experience across marketing, CRM, database operations and intelligence, including:

• * Approximately 7 years — Combined database operations, database management, knowledge management and CRM-related experience, including data management, classification, segmentation, data quality and operational workflows.
• 
  
• * Recent hands-on CRM and Marketing Operations experience, supported by 22 HubSpot certifications and the Salesforce Sales Operations Professional Certificate, covering CRM data management, workflow design, automation, lifecycle architecture and marketing operations.
• 
  
• * 8 years — Email marketing and campaign management, covering audience engagement, events, membership, sponsorship, retention and revenue-related activity. Approximately 1.24 million email recipient-deliveries across 2 distinct 8-year periods: this email marketing and campaign management roles, and the B2B intelligence reporting and distribution role mentioned below.
• 
  
• * 12 years — Market and competitive intelligence, including 8 years producing and distributing substantial B2 intelligence reviews by email to senior managers, executives, product managers and intelligence professionals.
• 
  
• I also have 4 years’ experience in public-sector intelligence and procurement, managing individual expenditure from smaller operational purchases to £100,000 intelligence contracts within programmes with multi-million-pound budgets. I am experienced in managing diverse suppliers, negotiating contracts and commercial arrangements, and resolving complex operational and procurement issues through practical troubleshooting and problem-solving.

I specialise in building deep, sustained engagement, nurturing and long-term loyalty and conversion. Across several roles, I have created communications and intelligence products that became trusted resources for their audiences. By understanding audience needs, behaviour and information preferences, I developed content ecosystems that encouraged repeat engagement and maintained strong loyalty over many years.

Having lived and worked in Berlin for over 25 years, I bring not just extensive cross-cultural and international experience, but deep, grounded familiarity with the local market, ecosystem, and culture. I studied German up to C2 level and currently use it at around C1, enabling me to operate effectively in German-speaking professional environments.

Background

I’m a British–German marketing specialist and intelligence analyst based in Berlin, where I’ve lived since 1999. I’ve spent roughly half my life abroad in a bilingual environment, which has shaped how I think, communicate, and work across cultures.

I grew up in sub-tropical Cornwall in the UK, in a dual SME family environment that included a B2C holiday rental converted barn and an award-winning, multi-faceted, multi-sector international B2B design consultancy, specialising in brand, design and customer experience.

Life with this background on a rugged, windswept clifftop self-sufficiency smallholding 300 feet above the wild Atlantic — complete with a wide menagerie of tame and semi tame animals and long views out to sea — meant being surrounded early on by diverse people, situations, skills, and ideas, teaching me to think independently, decisively and quickly, but also deeply (whether taking in 40 km horizon views or navigating three weeks of highly dense fog with the foghorn blaring).

This environment provided intensive multi operational training from an early age, exposing me to complex workflows, customer experience, pricing, price elasticity, scarcity, and hands-on problem-solving in challenging, high-pressure settings. Building on this foundation through a wide range of demanding summer and professional roles — from managing rapid changeover days and coordinating multiple operational functions simultaneously, to ensuring service and quality standards, and leading sections in theme park operations with queue management, efficiency optimisation, and pricing and process input — I developed a highly adaptable operations skill set that underpins my marketing, intelligence, and leadership expertise and enables me to thrive in diverse, high-stakes environments.

Later roles in operations across local businesses, government FMU purchasing units, and London SME and city development projects built further on this foundation, deepening my expertise in operational strategy, process optimisation, and stakeholder management, and leading naturally into SME support and an ever-deeper focus on intelligence, insight, and data-driven decision-making.

I’ve always loved storytelling and solutions, and taking the time to think things through — a habit formed early, learning how reflection can turn complexity into clarity and action. Growing up around renaissance-type people with multiple skills encouraged curiosity, adaptability, and an interdisciplinary way of working.

I’m naturally curious and hold degrees across multiple disciplines, bringing a wide-ranging skill set across B2B and B2C contexts. Professionally, I have 20+ years’ experience in marketing and intelligence roles across international enterprises, SMEs, government, and NGOs, alongside 8+ years managing digital web and email communications.

In marketing, I’ve built email newsletters and digital campaigns that cultivated loyal, long-standing audiences. I’ve led high-stakes campaigns where operational changes demanded rapid adjustments, yet engagement and trust were maintained throughout. My work spans digital marketing, CRM, inbound marketing, UX, content strategy, and customer experience (CX), consistently blending insight, creativity, and measurable results.

In intelligence, I’m known for combining inquisitive analytical rigour with strategic insight and creative thought. I approach problems from every angle and I don’t stop until I have delivered actionable solutions. I obtain and analyse elusive, complex information, transforming it into clear, practical, and results-driven disseminated outcomes. I’ve handled highly sensitive intelligence challenges, earning senior-level enterprise and government recognition for rigour, speed, accuracy, discretion, and persistence.

Many times, I’ve gone above and beyond to produce breakthrough intelligence dossiers that not only delivered critical, actionable insights but also surprised and startled intelligence colleagues.

In addition, my internal intelligence publications—such as a highly regarded, long-lived competitive intelligence newsletter—were recommended at the highest levels, including shared between C-suite executives on the golf course. On several occasions, my intelligence findings have triggered urgent attention and ripple reaction from senior enterprise leadership throughout the organisation.

My work spans a wide range of sectors, and I’m particularly interested in how insight, data, and narrative come together to inform strategy, drive engagement, and support better decisions.

Contact me below to see my full CV.

Database operations & information management

I have extensive experience operating, managing, evaluating and supporting a wide range of complex internal databases, information systems and online intelligence databases across multiple major UK Government agencies, including the Employment Department Industrial Tribunal legal unit, Employment Department HQ Facilities Management Unit, Health Department HQ intelligence unit, and International Trade Department Export Division intelligence unit. This included database operations, user training, system evaluation, recommending and supporting specialist information resources, rollout support, workflow improvement, data management, and advising developers and stakeholders on functionality and usability. Within the International Trade Department Export Division, I supported the evaluation and use of specialist trade, industry and export intelligence databases and information resources.

I have also operated and managed databases used by the UK Citizens Advice Bureau, the Prussian State Cultural Organisation, and Deutsche Telekom Global unit T-International. This included data entry and editing, keyword and classification management, information structuring, reporting, producing graphs and progress updates, advising users, and providing feedback on database functionality and improvements.

Operations experience

My operations experience spans a wide range of sectors during and after university, including retail, production, accommodation, vineyard (Australia), cinema and film unit management (University of Sheffield Student Film Unit), museums, tourism, and theme parks (Land's End).

I have worked with organisations of all types and sizes, from helping run my family’s two parallel small businesses in Cornwall, UK, to agencies, NGOs, SMEs, large corporates and global enterprises. This breadth gives me insight across sectors and operational contexts.

Education upscaling

In 2023 I began upscaling my previous education (masters degrees in Business Information Management and Business Management and other degrees) and experience as a research and intelligence analyst.

2025- 2026

* 22 Hubspot Marketing, Operations, Inbound and Software Certificates

Hubspot, USA

* IBM Product Management Professional Certificate

IBM USA

* Salesforce CRM Operations Professional Certificate

Salesforce USA

* Marketing Analytics Professional Certificate incl. Python

Meta, USA

* Performance Marketing and Digital Advertising Strategies and Analytics

University of Colorado Business School, USA (and 3 Google Ads Certificates)

2024

* Supply Chain Management

Rutgers Business School, University of Rutgers, USA           

* Microsoft Power BI Data Analyst Professional Certificate                  

Microsoft, USA

* Brand Management Certificate: Aligning Business, Brand and Behaviour

London Business School, University of London, UK

* Data Visualization with Tableau

University of California, USA

* Google Business Intelligence Professional Certificate

 Google, USA

 * Google Data Analytics Professional Certificate with SQL and R (and Python)

  Google, USA (and additional Python modules from IBM, USA)

2023                           

* Google Digital Marketing and E-commerce Professional Certificate,

Google, USA

2022 – 2023               

* UX/CX Design Certificate intensive bootcamp course, 5 months

Career Foundry, Berlin