Capability Areas
INTELLIGENCE
MARKETING
MARKETING OPS
OTHER CONTENT
CRM Strategy and Operations
Know the Customer.
Take the Journey with and for People; Channel Helen Keller.
Design & Perfect the System.
— PROJECT NAMES
Canadian SME CRM
USA SME CRM
— ROLE & TASKS
CRM
CRM Strategy
CRM Operations
Marketing Operations
Marketing Automation
Hubspot Operations
MarTech
Data Operations
— DATE
2025 onwards
CRM strategy, operations and marketing automation projects for two international SMEs, covering HubSpot CRM implementation and optimisation, data operations, lifecycle processes, automation, segmentation and customer journey development.
Intelligence: Full Spectrum
See. Listen. Feel. Immerse. Anticipate. Gauge. Predict. Own. Adapt. React. Be Relentless. Synthesize. Storytell the Mosaic. Disseminate. Be Heard.
Disrupt the Enemy.
— DOMAINS
ICT Intelligence
Public & Govt Intelligence
Economic Intelligence
Commercial Intelligence
Export Intelligence
Product Intelligence
Country Intelligence
City Intelligence
Market intelligence
Competitive intelligence
User Intelligence
Customer Intelligence
Image Intelligence
Public Health Intelligence
Education Intelligence
Purchasing Intelligence
Multi-sector intelligence
Historical Research & Intelligence
Military Research & Intelligence
Tourism Intelligence
— ROLES
Intelligence Analyst
ICT Expert
Senior Intelligence Analyst
Deputy Team Leader
Intelligence Center Lead
Asia ICT Expert
— TASKS
Intelligence Gathering
Systematic Dissemination
User Services
Intelligence Reviews Newsletters
Fast Reaction Service
Fast Reaction Service
Short and Long Profiles
C-Suite One-Pagers
Advisories
SITREPs
Sector Intelligence Sales
Commercial Market Reports
Intelligence Purchasing
Bilingual Workmode
Operations / Workflow
Database Intelligence
Database Management
Sourcing Expert
Knowledge Transfer
Parliamentary Briefing Intell.
Intelligence Partnering
SLAs
— DATE
1996 to 2026
Global Fortune 500 Tier 1 Enterprise, B2B Services
Deutsche Telekom T-International B2B. B2C. Asia. Sectors.
Three UK Government Departments
UK Public-Private Sector / NGOs
UK Large Commercial Companies
Various SME Projects and Consultancy
Work roles were carried out between 1996 and 2026.
Much of my work was Confidential, Secret/Top Secret, Commercial, Proprietary or covered by NDA – so I have nothing I can show you here. I’m sorry! Thus there is no dedicated portfolio page for Intelligence, it would be pointless.
What I can show you to the left and also above of here is the breadth of the intelligence work, the roles I performed, the problems I solved and the methods I developed over 30 years.
Digital Marketing and Marketing
All the World’s a Stage:
Orchestrating Digital Marketing
— PROJECT NAMES
Intelligence Website
International Educational
Playmobil Branding
Take Your Vitamins
Consulting for CX & Inbound
— ROLE & TASKS
Digital Marketing
Marketing Automation
Email Campaigns
Member Newsletters
Content
Editorial
CMS
CRM Hubspot
SEO
SEA
SEM
Performance Marketing
Research
Branding
Strategy
Product Strategy
— DATE
2018 to 2026
Intelligence Hub Cuspis | IHC
Berlin international educational organisation
Playmobil
Vitamin Council
These projects were carried out between 2018 and 2026.
Click here to see the portfolio projects
Other prior Marketing roles were:
Germany NGOs
German Tier 1 Fortune 500 B2B
UK Large Commercial Companies
UK NGOs
UK Student Society
Business Intelligence: Fiber, Traffic & Accommodation
Business Intelligence Know Thyself: Owned Intelligence
— PROJECT NAME
Google Business Intelligence
— ROLE
Business Intel
Project Lead
— DATE
2024
- Google Fiber customer service repeat calls pattern resolution covering key markets and key problems types and trends, covering problems resolution.
- Minnesota Transportation Department interstate traffic volume and patterns. Trends in travel over time periods, national holidays and under weather patterns.
- Airbnb Accommodation hotspots and pricing. Trends in vacancies, areas and costs.
This project was carried out in 2024. The portfolio page can be seen here.
It was carried out with Excel, SQL, Tableau, Big Query and public data sets
Data Analytics: Bellabeat
From Wearables to Wisdom: Bellabeat Analytic
— PROJECT NAME
Google Data Analytics
— ROLE
Data Analytics
Project Lead
— DATE
2024
Data Visualisation with Tableau
Visual Storyweaving with Tableau
— PROJECT NAME
UC Davis Data Visualisation with Tableau
— ROLE
Data Visualisation
Project Lead
— DATE
2024
Superstore USA
UK Tourism Trends and Corona
Transport for London trends
UK Top Ranked Chocolate
USDA retail
These project was carried out in 2024. The final project page can be seen here with tabs for worksheets, dashboards and story . The final stand alone project story can be seen here.
The other Tableau projects can be seen here.
Projects were carried out with Excel, SQL, Tableau, and public data sets
UX Design: Coaching Wizards
— PROJECT NAME
UX Design App
Coaching Wizards:
Coaching & Training
— ROLE
UX Design
Research
Marketing
— DATE
2022-2023
Coaching Wizards is an app and product design for kids and parents that are trying to deal with developmental issues such as neurodiversity, social problems, dysmorphia, gender and physical interaction.
Coaching Wizards offers expert coaching that untangles these developmental issues, whether they are simple or complex and allows the kids to deal with or solve them.
Click here to view the project
UX: Language & Learning
— PROJECT NAME
UX Design App
Learning & Language
— ROLE
UX Design
Research
Marketing
— DATE
2022
An app to learn and study online with language learning.
This UX Design project involved wireframing and prototyping a low fidelity app using the software Marvel.
This project was the completion piece for a basic course in UX with Career Foundry before starting the 5 month intensive UX Design course that produced Coaching Wizards. It followed the stages of research and definition, design and iteration, prototyping and testing.
This was an excellent learning by doing project where I worked through methods, theory and software. I learned a lot in every area. For example user research showed what people want, competitor analysis showed what was going on, design involved learning and experimenting while creating and testing about how to do it all better and iterate something new and improved.
Other Content
I am an experienced micro blogger and visual and narrative storyteller, and have honed my smartphone photographic skills over the years. I primarily use Instagram to showcase my work, but also in the website and email marketing for a major Berlin international school.
My content involves strong and emotive visual written work that connects with the audience and makes them feel involved and present in a story.
I have 10+ years experience producing successful focused newsletters within organisations. This includes weekly intelligence newsletters for a multicorp and an weekly info and Friends letter for a renowned international school in Berlin, where I was also web admin and content chief editor for 5 years.
